Email Marketing: Major Changes are Coming To Aweber | email changes at Aweber

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You may not be a web designer by trade but when it comes to making your squeezepage different and attractive you still want the form to look like it was designed by a professional.

It comes as no surprise that the Email subscription service Aweber has FINALLY taken some time to make substantial changes to its optin form generator. That’s the little piece of software that you “design” the very limited capability of the code that forms the optin element of your Squeeze page.

This is in my view long overdue because although Aweber provides arguably the most complete email subscription service online today, their optin form generator has always been its achilies heel. The problems were not with the form itself but its limitations. In essence there were no options to format the form to match your website design in fact you could not even change the colour so it blended in to the site. So the form was boring and not very appealing.

NOT ANY MORE.

Now as the video above shows you can totally customize the webform to your site, add pop-ups and pop-overs with or without a light box, style your form to be so much more appealing to your potential subscribers. The only problem is that despite the hype and expectation in the video they have not mentioned anywhere in their literature when its being released. As soon as i can find that out I will update this post to reflect that.

Now there is talk of moves in the industry that will make email marketing redundant inside of 5 years. Now this may or may not be true. However what is crystal clear to me and every other person who has an online business is this:

The money is STILL in the list.

So despite the changes in the social media arena and the advance of Gwave (more of that tomorrow) the very needs of this business will keep email around for some time to come yet.

What keeps emails importance is not the medium itself but the legal requirement that give any serious business its legitimacy. The concept of the legally obtained email address comes from the early days of email and the CANSPAM Act in more recent times.

What this means in real terms is simply this, Email has a legitimate legal place in online marketing. Which means that each email address you harvest for your business has been obtained legally via the double optin method. That indicates to the regulators of the Federal Trade Commission that the email owner has agreed to receive your marketing material and email messages. So despite the explosion of social media, twitter lists and faceBook friends there is no other way of actually keeping a subscriber list active using social media alone.

So Email is not DEAD, Social media is the king of instant communications but services such as Aweber will still form the cornerstone of your lead generation that supports your online business.

So if email and all the commotions about list building are still a mystery to you then go head over to the
Newbies emailmarketingclub and sign up for your FREE silver membership to learn the basics for FREE.

Now tell me what you think. I can take it!!

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