SEO: On Page Optimisation to Increase Your Traffic.

The SEO game has changed in 2009, as it has done almost every year since 2001. However some aspects remain part and parcel of the Google search algorithm and therefore we as website owners have to pay close attention in order to remain “In the game”.

now to define On Page optimization you should consider this explanation:

On page so – relates to the content and structure of your website and the pages within it.

Your SEO efforts need to follow some basic fundamentals. None of these are hard and fast but are a guidance to what matters to the search engines in order for them to rank you in the top ten and therefore on page one of Google for any particular keyword or key phrase.

Keyword density
is not as important as it was. But its still important as a measure of the overall intent of your content. There is some debate about its effectiveness but the one thing you want to do is at least mention the “keyword” you are trying to rank for directly within the content at least a couple of time. Always write content with the reader in mind and then place the keyword within that context. as a general rule of thumb is your keyword density should be between 2-5%. So for every 100 words in your article or blog post you should use your keyword around 2 to 5 times.

HTML coding
Make sure that your html code is verified which means its not full of errors which the search engine spiders cannot follow. You want to ensure all your internal and external links work too.You also need to make sure that certain coding is also used in the body of your page.

<title tag>  with your keyword in it

<meta> description again keyword here</p>

<h1> tags for your post title or the title of your article etc.

bold tags.

These are all to provide indicators to the search engines what the page is all about. Remember its about relevance and quality. Having said this be aware of the “page stuffing” problem. in other words do not stuff the keyword randomly throughout the page or post. Google will spot this right away especially if the page relevance overall (LSI) is inconsistent with the title or the content.

Internal linking.

Internal links are those pages that have links from one page of your site to another. So for example you have a blog site that is about pet care for example. You want to link each page that is about dog toys to the main page and use a keyword for that post in the link like this:

<a href=”http://mysitename.com/blogpostname”>soft dog toys</a>

Now in this case the blog post would be about a particular soft dog toy and it could be focused on a negative such as a choking problem for a particular breed or a positive in terms of say the exercise potential for the dog if it used the particular toy. The only limitation is your imagination. whats important is the way you structure the link.

Link to related authority sites.

External links to authority sites like Squidoo or hubpages etc are seen as positive to search engines. Google actively looks for this type of external linking. not having this type of link may indicate to Google that your site is a spam site and you don’t want that. there are two ways to achieve this, by using google to find sites that mirror your site and its theme and posting content or blog post comments etc on those sites or you could link to videos on YouTube for example that you use in posts or articles to indicate content or alternative resources for the reader of that content.

Themes.

Latent semantic Indexing (LSI) is the relationship between words. Its complicated overall but a simple concept to grasp. Lets use the Pet care example again and we are discussing dog toys. In any normal conversation on that subject you are likely to discuss other related aspects of dog care like grooming or exercise plans. So if your content does not have this internal flow of related words and concepts within it then again Google would consider the content out of context with its title and as such not relevant for a particular search term. Your keyword would be lost and your page would be relegated to deep within the listings if it was listed at all.

So there you have it, OnPage optimization for your website.

Next time I will discuss my off page optimization techniques and the three things you absolutely must do to make the first page of Google. So until then go make sure your site meet these optimization standards.

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