Blogging is no longer the activity of the disaffected teenager who hates the world. The advent and advance of the social media platforms of recent years have made blogging more acceptable and more appropriate as a from of communications. Especially by big corporations who want to appeal to a wider audience than other communications platforms can provide. Blogging is also seen by many to be a very modern concept and as such this gives companies and especially their senior management more Kudos with the youth of today. So blogging has been a great deal for a long time. However there are fundamental reasons for this and they are explained “in plain English” in this video.

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