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Archive for October, 2008

SEO an introduction

As is usual with subjects relating to the online marketing industry the road to search engine optimisation (SEO) is a long and often treacherous journey which can boggle the greatest of minds. The subject is vast and ever changing and it has evolved as the internet has evolved. This alone makes the art of optimisation that much harder to implement and certainly harder to understand.

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How to profit from a blog

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How will you use this information to the fullest?

Blogging with a difference

Hi, Kevin here again with a slight deviation from my normal post.

Today I am going to share with you a software service I discovered only recently which has gotten me all excited and made me a little money at the same time, which is always good .

Blogging and in particular blogging for profit, has becomes ever more popular amongst online marketers, and even the CEO’s of large corporations are blogging to create brand awareness, especially in these tough economic times. Further to this we are seeing new tools being created to generate more Blog functionality and to automate a lot of the tedious routines that we have to do to get traffic and generate new leads etc.


With that in mind todays post is going to concentrate on a software service that I started using recently to try and target a few new niches without diverting my attention too far from my main blog here at Truetrafficsecrets.com.

In this post I’m going to talk about a relative newcommer in terms of the Blogging niche, Firepow Blogging Software,

I have come to like this because having tried a few Content Management Systems also based on the WP platform such as  Semiologic pro and Expert wordpress I find this one to be a whole league above these other services especially in
terms of it’s flexibility and just the overall ease in which it achieves my three primary aims for my blog:-

1.Creating a blog with all the right plugins already installed and ready to go.

2. Managing or maintaining the blog and ensure the plugins work seamlessly and updates are done when available.

3. drive lots of traffic to the blog which results in sales from the on-page advertisements.

It was hard to know where to start with this post primarily because I don’t, as a rule, endorse products on my blogs to any great extent but in this case I decided to review the service and see if others would agree with this or offer a less flatering observation.

O.K its time to discuss this all singing all dancing software and why I like it over the others that I have used. To give you a brief overview of how it works…

Firepow is like the other ones i have mentioned and is based on the Wordpres platform, and allows a user to install a fully customized and functioning wordpress blog with a few clicks of the mouse. Yes it really is that simple.

If you’ve used Wordpress before, you’ll know that one of the best things about it is it’s ability to be enhanced by third party
plugins. You’ll also know that it’s not hard to get hopelessly lost in all the plugins and potential feature additions that can be made. I have lost track of how many times I have tried to manually upgrade or enhance my blog and almost destroyed it instead. It’s so confusing sometimes to get this right.

So the first thing that I like about Firepow from my point of view is that they have done the plugin work already. The have installed into the software the best 50 or so plugins from around the web to add maximum functionality without creating layout or theme distortion so your site looks clean and professional right off the bat. You just have to concentrate on the content (well not really).

That’s a great feature, but it’s even better when you consider that while these plugins normally require manual fiddling to get installed, tweaks made to your theme CSS code and more – the software actually does that part for you too – so you click the button, and you have the function of that plugin added – which saves you time and prevents website stress.

Whats so mindblowing however is that you can create a fully customised blog complete with your own images, colour preferences, style the whole works  from right inside the software. No more trawling WP looking for a unique theme, or buying one only to change it later on at more expense, just go right inside Firepow and create a unique theme yourself, tweak it play with it and set it just right before you go live. You can even fully optimise for SEO and design the site with your adsense codes and all sorts of other neat stuff.

Whats more is that within the site you can create multiple blogs in multiple niches and then Manage the whole lot via a management tool. Before even getting into the Wordpress panel of the site Firepow creates you’ve also got a site management tab where all your blogs can be managed from one place, an SEO tracking tool to monitor the search
rankings of all your sites, and a task manager  that tells you what needs to be done to maintain your blog/s and when that maintenence is due.

But absolutelly the best thing of all happen once you’re actually IN the blog.

Here you have unimaginable control over your content. You make a post and then automatically have the software pull relevent images, videos, or trackbacks (automatically
building backlinks to your site) to your posts… and thats mearly breaking the surface on the capabilities this software has.

How much would you be willing to pay for being able to monitor your blogs success, like being able to split test the results of different posts, monitor your traffic through in depth reporting (utilizing Google analytics), monitoring your search spider activity, the popularity of your posts, the terms people are searching on your site, and loads more besides. There is nothing else out there that is anywhere near as good. This really is a blog on Fire

O.K I have plugged this for all its worth and now the best thing to do is show you the power and abilities this thing has so you can evaluate it yourself.  So go check it out and let me know what you think.

check out firepow here.

Oh and I could also tell you that if your into blogging and you don’t, you’ll probably regret it big time.

Have a great week and watch for more Truetrafficsecrets later this week.

Do you want more blog posts like this? Comment below telling me you want it...

How the search engines work.

Hi Kevin here with a new post series on how the search engines work.

Yes we all think we know more than we do and what you learn here you probably
never considered before.

In real terms there are 3 major players in the Search Engine field.

1. Google

2. Yahoo.

3. MSN

Outside of these 3 there are bit players with degrees of accuracy but they are not really large players and essentially for us are an irrelevance.

AOL has a search capability but it draws its search material directly from Google so they are considered essentially part of that search engine albeit a separate entity from it.

Ask.com is all but dead as a search engine. It does not even index pages anymore so is slowly rotting in cyberspace and will not survive much longer.

Now the first thing you have to consider before you try to get indexed and get to that coveted No.1 spot on page 1 of Google is how insignificant you and you business are to these three Monster companies.

They don’t give two nanoseconds of their time to consider you in any form. Their only criterion for them is to satisfy the customer who is making the search. You don’t warrant a thought.  The customer is their Money target and their satisfaction is paramount. So the second you step out of line is the second you go from No.1 to nowhere, not seen and basically dead.

So before you try and apply your pathetic mentality against these companies remember this, they have an army  and I do mean an army of professor grade PHD’s whose sole existence is to make sure that Customer 1 is satisfied. So do not try and pit your wits or your measly few bucks thinking that your killer method of manoeuvring will escape their attention. Cheaters never win and the end result for you will be pain and financial loss on a scale you cannot afford.

So now it’s actually more cost effective to ensure that our online working methods are ethical so we don’t risk a cataclysmic shutdown of our site because we have been accused of SPAM activity. Recovery from these accusations may not always be possible and the damage to our reputation is just not worth it in the short or long term.


Now a search engine determines our site content and relevance by using “crawlers” which are basically robots to index pages on the web. Their job is to search your page follow links on your page to see where the end and to check the page relevance in terms of the search term used by the client.

What a search engine does not do is index every single thing on your webpage, such as Flash video or PDF files or office files. The crawlers will not follow “nofollow” links or broken links. Instead thesearch engine indexes WORDS specifically words placed in particular places on your webpage. Such as the words that make up your page “Title tag” the Meta tags and then the H1 to H6 sub header title tags. Links are also important and they follow these to see where they end and add a Value for those to your quality score.

So what this means for you is that the SERP (search engine results page) that is displayed for a given search term will search its cache and the web, plus check your title, meta, H1 – H6 tags check the page for relevance
for content and follow all the internal and external links then deliver a result in around 0.66 of a second.  So your page is effectively ranked against all the others with similar attributes in relation to the search in
less time than it takes to actually say the word “Ranked”.

The SERP’s that are displayed for the three majors are all broadly similar in style.

Google will display around 3PPC (pay-per-click) listings at the top of their list which will be pink
shaded and distinct from the organic (natural) search traffic below that. On the right hand side of the page will be more PPC advertisements. Google also shows a vertical search list such as video’s and maps at the top of their SERP. It is not unusual to find Video clips interspersed within the organic search
material, which is a relativelly new development driven by demand from sites like YouTube and
other social media. However even if your video is at No.1 it is still at least 3 clicks away from your site.

Yahoo will display 2 or maybe 3 PPC advertisements at the top, with the organic stuff below and more PPC to the right side of the page. Yahoo’s PPC is shaded light Blue to distinguish it from the rest of the search material. Yahoo also shows alternative potential listing titles and the vertical search terms inside the page header.

MSN will display their PPC advertisements at the top organic below and to the Lower right and a related search list top right. PPC is also shaded blue. Again the vertical search forms part of the header for the SERP

So in summary, your site is insignificant in the great scheme, SEO matters because content matters and all three of the largest players all paly the same game and trying to outwit them is foolish.

In my next post in this series  I will concentrate on Links and the value they provide and how ranking can be affected by the links you have.

So until the next time have a good one.

Kevin

Related links and posts:

<a href=”http://www.litereview.com/seo/search-engine-optimization-firm.html” rel=”nofollow”>Search Engine Optimization Firm | Lite Review</a><br />
<a href=”http://www.saadkamal.com/featured/keyword-research-for-organic-search-engine-optimization-seo/” rel=”nofollow”>Keyword Research – A Complete Walkthrough</a><br />
<a href=”http://www.girendra.com/index.php/2008/10/13/role-of-headings-in-search-engine-optimization/” rel=”nofollow”>Web Designing Tips, Tricks &amp; Tutorials   &raquo; Role of headings in se..</a><br />
<a href=”http://blog.bidforpr.com/how-to-build-a-search-engine-optimisation-site-people-wont-leave/” rel=”nofollow”>How To Build A Search Engine Optimisation Site People Won&#8217;t Leave | B..</a><br />
<a href=”http://www.pledgeveg.com/important-site-structure-in-search-engine-optimization.html” rel=”nofollow”>Important Site Structure in Search Engine Optimization  – Pledgeveg.com</a><br />
<a href=”http://www.positiongoldltd.com/SEO-Feed/seo/what-is-seo.html” rel=”nofollow”>What is SEO? | Search Engine Optimisation (SEO) Feed from Position Gold Ltd</a><br />

Does this help or do you have a problem with this?

Twittering away at social media.

How to use social media sites like twitter to drive traffic

[podcast]http://truetrafficsecrets.com/feeds/podcast/twitter.mp3[/podcast]

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