How to profit from a blog
Hi Kevin here with an interesting series on blogging for profit.
This will be the first post in a 3 part series on the big question of what makes a successful blog. Success measured of course based on the profit that is made from the blog.
So let’s get started.
The first key to the success of a blog site is that it has to target a group of people who are hungry for information of a specific nature. The choice of your niche is based upon this information and will determine your target audience so it must be chosen with extreme care. Get this wrong and you will make little or no profit at all..
Next your target group has to be a distinct group who all have the same or a similar set of problems. Problems that require a solution, or the group is looking to make a distinctive improvement in some aspect of their life. Furthermore, in a great niche, there is an overwhelming NEED for a solution that is so important that the group feels pain, yes you heard that right the group is in pain and looking for a solution. Now this pain can be anything from Financial, physical, or emotional but essentially any sort of dire need to alieviate a serious painful problem. The reasons why we target this particular client base is for the simple reason that people who are in pain are the people who will have the greatest need for a solution. That’s where your blog comes in. It’s no surprise that the world’s largest companies are Pharmaceuticals, who deal in products that relieve all manner of human suffering, because lets face it suffering sells probably better than the sex industry does because sex is based on desire which is a powerful motivator in itself but is far surpassed by the NEED of those who suffer.
If that sounds a bit sick, trying to exploit people with pain, it’s not. It’s called marketing. You’ve had marketers doing it to you your whole life and you probably never even knew about it, why can’t you do it too? And what’s more, you’re actually going to provide these people with a viable solution to whatever ails them, which is what marketing is all about, presenting a solution to a percieved problem where those who seek it can easily find that solution.
So you’re looking for a group of people with a problem, but that’s not all.
Your next concern has to be whether there are enough of these people searching for solutions to their problems on the internet than makes a decent profit for you to tap into. How many is enough you ask? It’s a good question. With certain kinds of sites, all you need is 10 visitors to your site a day and you can turn a nice monthly profit. Other niches and products that you promote you might need thousands per day. It all depends on what you sell, and who you sell it to, AND how much commission you make when you sell to your clients.
The things you should do are look at the search volume, as indicated by a tool like Wordtracker. Here you’re simply looking at how many searches per day a particular keyphrase gets in the search engines. Then after that, you want to look at whether there are other sites or blogs that are competing in the same niche.
Contrary to what a lot of people think, competition is good for your business. Competition is a strong indicator that the niche is a profitable one and the stronger that competition is the more profit there obviously is in the niche. However, what you actually want is a little competition, but competition that you can outclass by the power of your marketing skills and by making a better site, providing better resolution to “the” problem and in a better way.
So to recap on this you are looking for a group of people who have an urgent need of help and sufficient numbers who search the internet for a viable solution to their problem. You also need to do some research to establish who your competition is and then to outclass them with some plain old fashioned relevent content.
Thats enough for today. In my next post I will continue on this theme and detail the other things a successful blog must have in order to be profitable.
So until the next time, have a great week.
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Tags:blogging for profit,niche targeting,traffic generation
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