External search engine optimization extends the reach of your influence to make sure that any websites that link to you do so in such a way that the link is keyword optimized. This is important because you don’t just use any old text in your web links, you want to use a clear set of keywords and you want to target the long tail variety because its easier to rank for.

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The SEO game has changed in 2009, as it has done almost every year since 2001. However some aspects remain part and parcel of the Google search algorithm and therefore we as website owners have to pay close attention in order to remain “In the game”.

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Many online guru’s and social media watchers have predicted that during the early part of 2010 Google will launch its flagship service called Google wave. In that instant Google will become the worlds largest Social media service online. This has not come about by chance because Google has had its eye on this prize for a long long time.

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Google is up to something really big.

They partnered with Myspace and a whole bunch of other social networks to get ready for the NEXT BIG SOCIAL MEDIA THING!

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Google has long gathered data about our search patterns to make improvements to its search algorithm, which makes our search return more accurate. Google’s very business relies on you the end user returning to use the system again and again to persudae advertisers that its worth the money to place adverts on your website or webpage.

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