Social Media Traffic Secrets

Last week, we opened sign-ups for Google Wave to everyone as part of Google Labs and made it available for all Google Apps domains. Here is the quick (seven minute) update on the state of the product from this year’s Google IO conference: Share and Enjoy: Digg del.icio.us Facebook NewsVine Reddit StumbleUpon Google Bookmarks Yahoo! [...]

External search engine optimization extends the reach of your influence to make sure that any websites that link to you do so in such a way that the link is keyword optimized. This is important because you don’t just use any old text in your web links, you want to use a clear set of keywords and you want to target the long tail variety because its easier to rank for.

The SEO game has changed in 2009, as it has done almost every year since 2001. However some aspects remain part and parcel of the Google search algorithm and therefore we as website owners have to pay close attention in order to remain “In the game”.

You may not have noticed but Google has been quietly and systematically shopping for the last EIGHT years. Shopping for additional elements needed for its attack on the Billions of advertising dollars that are expected to increase dramatically in the Social Media market over the next 5 years or so. This was not the initial drive that started the shopping spree but it has become the focus in recent years.

i-Google is the latest venture to come out of the Google research and development lab in recent months. Its based on the Open Social platform that makes up most other Social Media sites. This platform makes sharing of personal data such as photgraphs and videos etc as easy as uploading a picture to your computer. This latest venture by Google is an attempt to regain the ground lost to other Social Media sites like facebook and Twitter. Advertising space is cheaper in these other online arenas which is cutting Googles bottom line. I-Google is a shot across the bow in that expanding ad war.